Sep 15, 2023

Three Grievances Fueling a Shopper Uprising

Luka Bilic

The year? 1776. The problem? Britain is being a terrible parent. The solution? Rebel and build something better!

The year? 2023. The problem? The ecommerce industry is plagued by mediocrity and the same engaging experience with the same flaws on all platforms. The solution? Nexplex!

Ok… so maybe the situations are not exactly the same… but they’re probably closer than you think!

The first step in improving something is determining what is wrong with the current iteration. Is improvement really necessary? If so, why? What are problematic things that would make a world of difference if they were made better?

These questions are how every great invention and movement has started. It is impossible to improve if you don’t have any grievances with the current situation. Look no further than one of the most well-known sections of the US Declaration Of Independence for guidance on how to declare war on a problem and announce a new solution. Drafted by the Second Continental Congress, the 27 Grievances section of the Declaration lists out all problems the 13 Colonies had with Britain and King George III, and ultimately provides the exact reasons for the independence movement.

Taking inspiration from the most well-known declaration of existing problems, we at Nexplex have created our own list of grievances on why w̷e̷ ̷h̷a̷t̷e̷ ̷B̷r̷i̷t̷a̷i̷n̷ ̷a̷n̷d̷ ̷w̷a̷n̷t̷ ̷t̷o̷ ̷k̷i̷l̷l̷ ̷t̷h̷e̷ ̷K̷i̷n̷g̷ we despise the current state of ecommerce and wish to war with the industry by creating something better.

What’s Nexplex? All shall be revealed, but we want to initially put ourselves out there by highlighting our main issues with the current state of ecommerce. So without further ado, throw out all British tea you own, grab your muskets, and here’s Three Grievances With Ecommerce.

Grievance 1: There is a lack of trust between consumers and ecommerce platforms

"Betwixt consumers and ecommerce platforms, a dearth of trust doth reside, akin to a gaping chasm that divideth them asunder"

Have you ever bought a beautiful product on Amazon only to receive a product that breaks after 2 uses? Maybe you’re one of the many who bought an item on eBay only to realize it was a fake. The focus by these platforms on quantity over quality of products has not gone unnoticed and is a serious concern for many around the world.

Everyone has a budget and some products they don’t mind being lower quality for one reason or another, but at the end of the day, when you want to buy a certain item that you 100% know will give you very high value proportional to what you pay, you may struggle to find what you’re looking for.

If you want to buy a high-quality musket for example and don’t already know of a specific company that makes a good musket, what do you do? You can spend lots of time researching different musket-makers online or play Russian roulette with the muskets listed on ecommerce platforms. Surely, there is a better way to find the best bang for your buck and avoid the many misleading reviews on ecommerce sites? Perhaps a sort of public database of verified brands and high-quality products that is easy and enjoyable to search, navigate, and shop would make life easier…

Grievance 2: Ecommerce reward programs are lackluster, if they exist at all

 "Verily, the reward programs of electronic commerce doth possess a lacking hue, if, by chance, they existeth at all"

Customer loyalty and reward programs are some of the most powerful tools that companies can utilize to bring buyers back over and over again. This is especially apparent at in-person stores. Go into an ice cream shop enough and you'll acquire enough holes in your punchcard and earn a free ice cream, redeem a McDonalds reward and you'll earn the privilege of meeting Ronald McDonald himself, go to Kroger and get a "I've been Krogering Sticker", the list goes on and on of unique rewards that exist out there. Some of these rewards don't even contain a monetary gift, but still are seen as valuable for their uniqueness and the experience they provide.

Looking at the rewards systems present on ecommerce platforms, you'll see that they don't even hold a candle to the engaging and interactive rewards found in-person. Many platforms actually lack reward systems in the first place, and if one exists, it is almost always a variation of: buy items to earn points, get enough points and you'll receive a congratulatory email with a small gift.

Granted, online shopping rewards will never be as engaging as in-person ones due to lacking the inherent energy and connection present in-person, yet online rewards can still capture much much more of that captivating energy and gamification that is present in in-person shopping and rewards. What if online rewards and gifts were unique, interactive, and visually appealing while being coupled with personalized experiences and a genuine sense of celebration and appreciation from a brand towards a customer. What if online shopping was gamified through captivating rewards?

Grievance 3: Shopping online is boring!

“In sooth, the act of shopping online doth render itself a tedious affair, bereft of mirth and excitement!"

The year is 2023. Why do ecommerce websites look essentially the same as they did 20 years ago? The modern-day shopper might gets excited to buy cool items, but the actual user experience on today’s ecommerce platforms is dreadful and not itself a draw for consumers.

Modern ecommerce is not modern, instead dominated by experiences of sifting through massive boring lists of products. Lacking interactive features and engaging content, ecommerce has not evolved along with the general online evolution towards more captivating content and experiences though features such as short form videos. The worst part of all this? Every major ecommerce site suffers from this same problem!

Nexplex wants to do things differently. Nexplex won’t only offer high quality goods to users, but an engaging and gamified way of finding said items. What if the literal process of searching for a product was actually exciting and not a chore? What if this experience of shopping and browsing was even more enjoyable than the end result of making a purchase? After all, life is about the journey, not the destination.

Inspired by these grievances, we declare our independence from the mediocrity-plagued ecommerce industry as a whole, from low quality items, from lackluster reward programs, and from unengaging experiences. We declare the founding of a new place, a nexus complex, from which an alternative emerges. We declare Nexplex to be the nexus of the next.

Nexplex is preparing to spark a change in the industry with an ecommerce platform the likes of which has never been seen before. Coming in 2024…

Join our waitlist to keep up to date with our journey!

Luka Bilic

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